Does anyone remember waking up and plopping down in front of the TV on saturday mornings and grabbing your favorite high sugared cereal. Some of us would watch stupid cartoons that were just a 30 minute commercial fro some toy. Some nerdy kids would get up and watch Tom Brokaw or local news. But then there were some of us who watched something that transcended it all. Some uf us would plop down and ask, nay, demand that we want our Mtv. Every saturday I remember getting up and putting on the television channel and watch music videos from all the big bands of the time.
Mtv was the channel that opened my eyes to the music culture. I would watch for hours and absorb everything thrown at me. From fashion trends, to pop culture referances and styles and sounds of music. This is where I was first introduced to ‘thug life’ or where I learned that it was okay for boys to cry. Even though I was born the same year the channel started, who can ever forget the iconic opening with the space man and Mtv Flag on the moon and then jumping straight into the first video ever, video killed the radio star? This channel was what also made me want to be a DJ or work in music. All of the excitement, the prestige, plus did I mention, the awesomely amazing music videos.
Unfortunately, Mtv took the cowards way out and decided money was more important than the music and basically bastardized the channel to include nothing but terrible reality soap operas and the price is right style game shows. It can’t even be called a former shell of its awesome self. Even its devoted music affiliates, MTv2 and MTv Tres, are now starting to adopt the reality show mandate. Music is only referanced in between shows and occasionally talked about in passing. Even the only music show left on the channel, TRL, has been cancelled due to falling ratings.
Well, it seems somebody at Mtv could not stand what was going on and took a stand. A new website recently graced the internet that has brought Mtv back to its roots. Mtvmusic.com is a website dedicated to providing every single music video from Mtv’s vaults for public viewing. Everything from Britney Spear’s Toxic to A-ha’s Take on me. Arcade Fire, Gorillaz, Guns n Roses, they are there too. In fact, its all here on this website. The site provides a very easy search engine to find your favorite band as well as links you to other related videos and artists. The front page randomly selects videos throughout the last two decades and highlights them so you can relive all of those moments with slap bracelets, side ponytails, and skin tight leather jeans.
Finally, somewhere, someone decided that enough is enough. Lauren Conrad, you and your friends may be attractive, but you you are a mark of what is wrong with the world. You are like a pimple that needs to be popped. The videos are what made Mtv man and I am never gonna give those up.
Here is one of KCSU’s favorite videos of all time
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